GLOBAL BRAND EXPERIENCE: CHANNEL AND INNOVATION ROOMS
As a part of the Reebok Global Brand Experience, I was responsible for the design, planning, and construction oversight of the Channel Rooms used to sell product to specific retailers around the world and to create a showroom for our Innovation and Futures Team.
CHANNEL ROOM PLANNING
PREVIEW OF SS18 PRODUCT BY CHANNEL AND BREAKTHROUGHS FROM OUR FUTURES TEAM
Role:
• Designed the fixtures and layout of all five channel rooms.
• Designed and strategized the shipping method for the mobile version of the FitHub fixtures used throughout the Channel Rooms.
• Oversaw the buildout of each space.
• Communicated graphic requirements and merchandising opportunities to the necessary teams.
CONCEPT
SPORT DIRECTIONAL
Concept rendering, floor plan and elevations for merchandising to use as a planning tool.
REALITY
88 SQUARE METER SPACE
INNOVATION/FUTURES SHOWROOM
To achieve the showroom, I designed a room within a room allowing wiring, lighting, digital screens and their stands, as well as display shelving to be built into a clean space in a short period without damaging the hotel conference room interior.
