GLOBAL BRAND EXPERIENCE: RETAIL GALLERY
In the spring of 2017 Reebok took over the W Hotel in Barcelona to showcase how the brand can come to life at retail and to show the latest and greatest product on the horizon. Doing so required international collaboration between our team and numerous vendors and an install time of 4 days to totally transform the hotel.
PLANNING
SHOWCASE OF RSM SPACES AND VM TECHNIQUES
Role:
• Assisted in the design of the shops.
• Communicated measurements and drawings of the spaces with our builder in Spain and reviewed their shop drawings.
• Ordered and coordinated the transportation of all of the fixtures from the RSP and our factory in Turkey
• Oversaw the buildout of the space
The overall buildout was dimensioned and conveyed to the builders.
Individual architectural sections were then detailed.
After reviewing the final schematics from the builder I oversaw the construction of the spaces.
CONCEPT
Mockup in SketchUp
DRAFT
Dimensioned plans conveyed needs to the builder
