HELLY HANSEN

In late 2024, Helly Hansen asked PORTER Design & Build to implement their new concept in several new locations across North America.

Tasked with refining and and developing their concept elements, I designed and detailed the fixture package making functional improvements and new additions where needed to be used across 3 locations.  As design lead for the Denver and South Lake Tahoe locations, I was responsible for the application of the new concept including layout, furniture, and finishes of the space. I then created a set of Concept Guidelines standardizing the approach to store design using our refined package for the use by the brand for any go-forward stores.

RESPONSIBILITIES

• Store design inclusive of fixtures, layout, and interior finishes

• Die Line Creation and Visual Briefing

• Guideline Development