REEBOK - CITADIUM PARIS

In 2019, Reebok had the opportunity to create a custom shop-in-shop in Paris’s Citadium Mall. Working with Tony Read Consulting to complete the final build, myself and Chuck Gates worked on early concepting for the space and created a custom fixture package and micro-structure inspired by the trusswork of the Eiffel Tower.

My role involved creating mood boards for our concept direction, creating the experience and flow of the space, and co-creating the fixture package.