VECTOR STYLE - SHIBUYA
In 2019 Reebok’s Asia Pacific Market wanted to introduce a new lifestyle concept. Adapting the core structure of an existing adidas apparel wall system and bringing over key materials from our own Reebok FitHub 3.0 concept, we were able to create a distinct concept that was quick to market and still felt cohesive as a part of the brand’s overall fleet.
My role involved the design of the custom footwear wall for the concept, overseeing development of the fixtures and prototyping, and leading the design of the first store utilizing the new concept the Shibuya neighborhood of Tokyo in a former JS Pancake House.
dETAILS
Concepting Early 2019
Prototype Review Spring 2019
Shibuya Store Opened Fall 2019
rESPONSIBILITIES
Concept Design including fixture design and prototyping
Store Design including layout, interior finishes, and furnishings
