CONVERSE POP UP TOOLKIT
In 2023, Converse began working on a pop up toolkit geared towards the Converse By You customization program. I was brought in to consult on the development of the toolkit and then prototype and operationalize it. The program was focused on using materials and components that could be locally sourced internationally with a low price point.
In the course of its development, a set of prototypes were produced and assembled inside of Converse’s headquarters with those drawings quickly adapted to for two market tests. The first, shown in the images below, was built in Chengdu China. The second was an employee driven event at Nike’s European headquarters in Hilversum. The program has since been rolled out with pop ups in China, Cambodia, and France.
RESPONSIBILITIES
Agency Management
Prototype Sourcing and Development
Space Planning for select pop ups (Hilversum Pop Ups)
Market Coordination and Rollout Planning
Architect and GC Coordination
pARTNERS
Seen Studios - Creative Concepting and Engineering
Vermont Store Fixtures - US Prototypes
Converse China - Chengdu Pop Up
